Strategic Analysis with current research!
The majority of auto shops usually offer either repair services or parts inventory. The niche where QDAR positions itself represents auto centers that offer both auto services and parts at one convenient location.
This market looks for high quality, rapid service with as much convenience as possible. Most individuals in this market segment are willing to pay an extra premium within the pricing of auto repair services to avoid the common inconveniences of having a vehicle tied up in a repair shop.
Local residents regular customer base QDAR wants to establish a significantly large regular customer base. This will establish a healthy, consistent revenue base to ensure stability of the business. Convenience, regular referrals from tow truck companies, and high quality, rapid service are critical to capture this segment of the market.
Convenience is a must for most middle and upper class consumers and travelers.
Only a quarter of these competitors offer both auto repair services and auto parts inventories. Among these, only a few are major national chains. The remainder are small privately-owned establishments.
QDAR will compete well by focusing on convenience and offering a high level of customer service. Additionally, its honest reputation will be a major factor in repeat business and building a large base of regular, loyal customers.
Primary competitors are engaged principally in the retail sale of automotive parts, tires and accessories, automotive maintenance and service and the installation of parts. Larger competitors have adopted the "supercenter" store model, a freestanding, "one-stop" shopping automotive warehouse that features state-of-the-art service bays.
These "supercenters" carry thousands of stock-keeping units and serve the automotive aftermarket needs of the "do-it-yourself," the "do-it-for-me" automotive servicetire and "buy-for-resale" customer sectors.
Large competitors' stores typically carry the same basic product line, with variations based on the number and type of cars registered in the different markets. A full complement of inventory at a typical supercenter includes an average of approximately 25, items.
Automotive product lines usually include: New and remanufactured parts for domestic and imported cars, including:BG And Sons Auto Repair Auto Repair Automotive company is a state-of-the-art, passionate venture that is passionate and elegant caters to services as art for Automotive furthermore unique concepts access for ou unique patrons.
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